Articles
Notes on product, strategy and transformation.
Product Strategy
5 min read
Before ShiftMatch, we built a mobile offers platform for retail years before the market was ready. What being too early taught me, and why the problem should shape the technology, not the other way round.
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Product Discovery
8 min read
What three months observing nurse rostering taught me about product discovery, and why understanding the problem matters more, not less, when AI can build almost anything in a weekend. Discovery doesn't end at launch, and customer-led design is how you keep learning.
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