COMMERCIAL PRODUCT LEADER · FOUNDER · SAAS EXECUTIVE
What I’m looking for now
I’m exploring executive and senior leadership roles in product, strategy and transformation, alongside selected interim, contract and advisory work.
General Manager 2015–2022, CEO 2023–2026
Five consecutive profitable years before acquisition
Active platform users
AGSM at UNSW Business School
Selected work · ShiftMatch
ShiftMatch connects availability, skills, compliance, open shifts and roster updates in one visible workflow. I co-founded the business, led its product team from 2015 and, as CEO, led it through to its acquisition in 2026. It was built by a small, highly skilled team.
22M+
shifts processed
115M+
hours of contingent work
18
people in the team
View the ShiftMatch case study
From open shift to confirmed roster
System view
A complex chain of availability, skills, compliance and communication made visible as one workflow.
WHERE I ADD VALUE
01
Reframe the problem
Look beyond the obvious brief to find the underlying need and decide which opportunity is worth pursuing.
02
Make complexity clear
Turn complex systems and services into something people can understand, use and act on.
03
Make it commercially real
Connect product direction with what customers value, what the team can deliver and what the business can sustain.
How I work
The process is rarely linear, but these three modes keep the work grounded.
01
Explore
Understand what is happening, what customers need and what is changing around them.
02
Shape
Decide which opportunity matters and what the product, service or organisation should do differently.
03
Deliver
Work through how it functions in practice, who is involved and what will make the change sustainable.
About
My career began in graphic design and art direction during the early days of Sydney’s commercial internet. That foundation led to digital ventures, then to co-founding ShiftMatch, where my role grew from product and experience design into sales, general management and ultimately CEO.
Along the way I learned how closely customers, product, technology and commercial performance are connected. The thread through it all has stayed the same: recognising opportunities, making complex things clearer and working with the team to turn them into something that works. Next, I’d like to bring that to an ambitious, energetic organisation where people enjoy building worthwhile things together.
Career progression
1996–2009
Design, creative direction and digital ventures
2000–2014
Co-founder, ShiftMatch (originally Cascom)
2015–2022
General Manager, ShiftMatch
2023–2026
Chief Executive Officer, ShiftMatch
Now
Product, strategy and transformation leadership, plus selected interim, contract and advisory work
Contact
If you’re shaping a product, rethinking a proposition or helping a business change how it works, I’d be happy to talk.